NLGX是一个体现生活方式的品牌，灵感来自于那么一群人，他们致力于把北京发展成一个文化大熔炉，融合艺术家，创

业者，旅行家还有那些具有全球视野的人们。通过原创设计图案，跨文化活动，艺术展览，以及各种合作网络，我们试图建立一

个体现变革精神又同时欣赏经典传统的团体。

我们的口号：”保护…创造”，体现了我们的目标是：保护历史，创造新意。

NLGX提供所有自创设计产品，还有中国其他独立设计师设计的产品。NLGX原创设计产品有：T恤,包袋,纽扣徽章和咖啡马

克杯。我们的设计展现了北京的变化，是对传统中国标志和色彩的现代诠释。

以赞赏的风格诠释新北京，NLGX与当地独立设计师合作，

推出鞋，包袋，绒毛玩具，文具以及其他产品。

N-L-G-X 是北京时尚胡同区南锣鼓巷的拼音字母首字母缩写。NLGX成立于南锣鼓巷，我们旗舰店的所在地。

Ed, Michel, Ray三位居住在北京的创业者在经历了奥运之前那段喧嚣激动的岁月之后创立了NLGX品牌。亲眼目睹中国这座

古老首都的变迁，三个好朋友兼合伙人决定创立一个全新的，代表一种生活方式的品牌，体现特定于这一时期的中国的发展，捕

捉这座城市的新风貌，以及他们作为海外华侨居住在北京的体验。

NLGX is a Beijing-based independent apparel brand & design community.

We create original-designed apparel inspired by the Beijing’s development into a multicultural melting pot of artists, entrepreneurs, travellers, and global-minded individuals.

We also support the local design community through collaborations and promotions at our flagship store in Beijing’s historical neighborhood of Nanluoguxiang.

Through design and through partnerships with local artists, NLGX represents the lifestyle and spirit of the “new” Beijing.

Our slogan is “Preserve…Create”, which highlights our goal of Preserving the Past while Creating New. NLGX creates original designs inspired by graphics, materials, and colors of traditional Beijing. goal of Preserving the Past while Creating New.

NLGX was founded by Ed, Michel, and Ray – three entrepreneurs who have lived in Beijing in the tumultuous years leading up to the 2008 Beijing Olympics. Witnessing first-hand the changes of China’s ancient capital city, the three friends and co-founders decided to capture the new spirit of the city and their experiences as overseas Chinese living in Beijing with a fresh, lifestyle
brand that is unique to the time and to the place in China’s development.

The three co-founders were born in the USA, Germany, and Canada, respectively, but share a common ground that has grown into NLGX.